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National Tequila Brand Ambassador, Proximo Spirits 

James has over a decade of experience working in Canada’s top restaurants and high-end bars, as well as internationally. He honed his in-depth knowledge of agave spirits and regional flavours while working at Quetzal, one of Toronto’s most authentic and established Mexican restaurants.


He has been awarded Top 30 Under 30 by the OHI and represented Canada in a globally recognized cocktail competition in London, UK.


James has also received certification as a Maestro Catador while in the agave fields in Tequila, Mexico


As National Tequila Brand Ambassador James leads education across the Proximo Tequila portfolio hosting masterclasses and training sessions for consumers and bar and restaurant partners across the country 

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